Tuesday, March 17, 2009

Born to Buy


"Social economist Juliet Schor's new book is Born to Buy: The Commercialized Child and the New Consumer Culture. Schor says children as young as 18 months can recognize logos. Marketers capitalize on the influence of young minds on parents' wallets." Listen here (9/4/2004 - 6:56).

Also listen to Kim Masters's NPR piece, For Toddlers, a World Laden with Advertising (7/31/2006 - 8:14), or this series from CBS news, Hard Sell: Marketing to Kids.

Musings
  • Compare any two of the pieces above. What essential points do they share? Which one do you most more persuasive?

  • Describe a personal anecdote from your own life, as parent, child, student, or educator, that shows the power of advertising or shopping more generally on the lives of children.

  • Nearly everything about the Amish is fascinating, nothing more so than the undeniable visual beauty of their world, at least as captured in Bill Coleman's photographs. What do you feel makes Coleman's photographs of Amish children especially haunting ? Do you think there's connection here between the effect of the photographs and the special nature of the children's stuff?

  • Check out the web site for the Campaign for a Commercial-Free Childhood. What do you find here that may be of use to concerned parents or educators? Check out their links page to find other related sites that might be helpful, and explain why.

Wednesday, February 18, 2009

Walden

"When I wrote the following pages, or rather the bulk of them, I lived alone, in the woods, a mile from any neighbor, in a house which I had built myself, on the shore of Walden Pond, in Concord, Massachusetts, and earned my living by the labor of my hands only. I lived there two years and two months. At present I am a sojourner in civilized life again." So begins Henry David Thoreau's Walden, or Life in the Woods--here from NPR's series, Present at the Creation.

Musings
  • Discuss the audio report on Walden from the NPR series cited above, Present at the Creation. What do you find as the most compelling material for people (or consumers) today.

  • Read any TWO of the following selection--from Ch. 1, sections a, b, c, d, or e, Ch. 2--and in your own words, describe how it is you think this piece of writing has had such influence on Americans and others since its appearance in 1854. Here's a famous excerpt from section D:

    As with our colleges, so with a hundred "modern improvements"; there is an illusion about them; there is not always a positive advance. The devil goes on exacting compound interest to the last for his early share and numerous succeeding investments in them. Our inventions are wont to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end, an end which it was already but too easy to arrive at; as railroads lead to Boston or New York. We are in great haste to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate. Either is in such a predicament as the man who was earnest to be introduced to a distinguished deaf woman, but when he was presented, and one end of her ear trumpet was put into his hand, had nothing to say. As if the main object were to talk fast and not to talk sensibly. We are eager to tunnel under the Atlantic and bring the Old World some weeks nearer to the New; but perchance the first news that will leak through into the broad, flapping American ear will be that the Princess Adelaide has the whooping cough. After all, the man whose horse trots a mile in a minute does not carry the most important messages; he is not an evangelist, nor does he come round eating locusts and wild honey. I doubt if Flying Childers ever carried a peck of corn to mill.

  • The work of 20th-century British economist, E. F. Schumacher, mught be seen as a modern-day application of Thoreau's thinking. Explain how this statement may (or may not) apply to Schumacher's essay Buddhist Economics.

    Here's a quote from the essay:

    While the materialist is mainly interested in goods, the Buddhist is mainly interested in liberation. But Buddhism is "The Middle Way" and therefore in no way antagonistic to physical well-being. It is not wealth that stands in the way of liberation but the attachment to wealth; not the enjoyment of pleasurable things but the craving for them. The keynote of Buddhist economics, therefore, is simplicity and non-violence. From an economist’s point of view, the marvel of the Buddhist way of life is the utter rationality of its pattern—amazingly small means leading to extraordinarily satisfactory results.

    For the modern economist this is very difficult to understand. He is used to measuring the "standard of living" by the amount of annual consumption, assuming all the time that a man who consumes more is "better off" than a man who consumes less. A Buddhist economist would consider this approach excessively irrational: since consumption is merely a means to human well-being, the aim should be to obtain the maximum of well-being with the minimum of consumption. Thus, if the purpose of clothing is a certain amount of temperature comfort and an attractive appearance, the task is to attain this purpose with the smallest possible effort, that is, with the smallest annual destruction of cloth and with the help of designs that involve the smallest possible input of toil. The less toil there is, the more time and strength is left for artistic creativity. It would be highly uneconomic, for instance, to go in for complicated tailoring, like the modern West, when a much more beautiful effect can be achieved by the skillful draping of uncut material. It would be the height of folly to make material so that it should wear out quickly and the height of barbarity to make anything ugly, shabby, or mean. What has just been said about clothing applies equally to all other human requirements. The ownership and the consumption of goods is a means to an end, and Buddhist economics is the systematic study of how to attain given ends with the minimum means.

    And here's a link to quotes from his influential little book, Small Is Beautiful.

  • Explain how Adbusters.org seems to be influenced by Thoreau.